Mubadala - MUXA Design Studio

A single source of truth for the investment company’s knowledge about interactions with companies, investment history with context, investment data, and expert identification.

Mubadala, a sovereign wealth fund owned by the Government of Abu Dhabi. They sought a comprehensive solution to consolidate information from various sources including CRMs, team collaboration tools, and databases. Employees needed access to past interactions with companies, investment history with context, and expert identification.

Need to know contact history

Platform CEOs need to know all previous contact history, and what resulted from that contact to avoid duplicating of contact and to preserve the Mubadala brand.

Need to know decision history

Platform CEOs need to know the context behind buy/sell decisions, both in the past and currently, when viewing deal history to learn from mistakes and preserve knowledge when a deal is terminated or deprioritized.

Need access to market data

Platform Strategists need to find market data in an easier way to propose better deals. Today it’s done in a very fragmented way by checking each source one by one separately instead of a consolidated list.

Contact

email@domain.com

000-000-000

— Instagram

— Twitter

— Facebook

space

We conducted extensive research and held design review sessions with users and stakeholders to understand requirements. Deliverables included user flows, wireframes, visual designs, and research content.

Outcomes

Our efforts resulted in an efficient internal knowledge base meeting Mubadala’s needs. Employees gained access to critical information, improving decision-making. Enhanced collaboration and data integration capabilities minimized duplication of efforts, enhancing productivity.

Empathize

Reviewed requirements, stakeholder meetings, and previously attempted solutions.

Define

Established design scenarios that capture exactly the problem to solve for each persona.

Document & Ideate

Created personas and user flows based on existing research and work to date.

Competitor Research

Researched similar apps – what do they do well/not, ideas for search and browse.

Design

Created low fidelity wireframes to communicate vision and ideas.

Prototype

Created workable prototypes based on the users’ needs and documented use cases.

Validate

Usability testing to gather feedback and iterate on designs.

Visual Designs

We incorporated the brand styles into the wireframes and produced the final visual designs for stakeholder communication and development build.

Goals

• Generate sustainable financial returns for Mubadala’s shareholder, (Abu Dhabi government)

• Develop world-class talent in a value-driven, resilient corporate culture that inspires their employees to succeed

• Manage specific Platform operations and make major decisions affecting it's investment decisions

• Execute the Board of Directors’ long-term strategic objectives

• Make sure funds are invested in accordance with policies, procedures strategy and allocation plan

Frustrations

• Limited standardization of Investment Committee proposals across platforms

• No central filing system that can be leveraged to find information on something at the organization level (i.e., all deals with IBM)

• The context behind buy/sell decisions, both in the past and currently, is not well-known

Awards